Driven to improve the emotional wellbeing of young people, adults, and parents, Yasmin Shaheen-Zaffar is the founder and creator of Polyvagal Teen®. She also developed The R.U.D Process® – a practical, step-by-step approach that helps teens and adults recognise and manage stress and anxiety by becoming Polyvagal Aware.
In addition, Yasmin leads several social-impact initiatives that promote steady, consent-based communication and co-regulation:
Glad We Talked® programmes
Neurosloth® Academy
Talky Talk Cards
Scribbledeedo®
World Stop Shouting Day – a campaign to reduce conflict and aggression in everyday interactions
Alongside this work, Yasmin runs a small private counselling practice in North Yorkshire and online, specialising in emotional regulation and working with neurodivergent, multi-faith, and mixed-heritage clients.